The Direct Method: The Hotel Marketing Strategy to Significantly Increase Direct Room Sales and Wedding Bookings by Hamadache, Adam

The Direct Method: The Hotel Marketing Strategy to Significantly Increase Direct Room Sales and Wedding Bookings (Paperback) (ISBN-13: 9781986235532)

Vendor: Adam Hamadache
Product type: Books
Format: Paperback
$6.27
$6.27
$6.27
Subtotal: $6.27
The Direct Method: The Hotel Marketing Strategy to Significantly Increase Direct Room Sales and Wedding Bookings by Hamadache, Adam

The Direct Method: The Hotel Marketing Strategy to Significantly Increase Direct Room Sales and Wedding Bookings

$6.27
The Direct Method: The Hotel Marketing Strategy to Significantly Increase Direct Room Sales and Wedding Bookings by Hamadache, Adam

The Direct Method: The Hotel Marketing Strategy to Significantly Increase Direct Room Sales and Wedding Bookings

$6.27
Format: Paperback
Description
Description
x
The Direct Method is a three-part formula for hotels to secure more direct leisure bookings and weddings. Developed by hotelier and marketer Adam Hamadache, it provides a marketing framework to attract and engage with potential customers, with a focus not on the marketing channel (email, social media etc...) but rather on the relationship that a potential customer has with the hotel. With the OTAs and daily deal websites demanding huge commission, The Direct Method provides a refreshing approach in tackling the age-old problem of how to combat over-reliance on these third parties and attract new and repeat custom direct.

Author: Adam Hamadache
ISBN-10: 198623553X
ISBN-13: 9781986235532
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 07/02/2018
Pages: 140
Format: Paperback
Weight: 0.37lbs
Size: 8.50h x 5.50w x 0.30d
By Adam Hamadache
By Adam Hamadache
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Adam Hamadache is the Founder and CEO of UK-based, hotel digital marketing agency DHM. With over a decade's experience in hotel marketing, Adam draws on his successes (and failures!) from working with hundreds of hotels across the UK and Europe to increase direct bookings and reduce commission.

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