The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan by Kitchen, P.

The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan (Hardcover) (ISBN-13: 9780230296831)

Vendor: P. Kitchen
Product type: Books
Format: Hardcover
$54.99
$54.99
$54.99
Subtotal: $54.99
The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan by Kitchen, P.

The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan

$54.99
The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan by Kitchen, P.

The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan

$54.99
Format: Hardcover
Description
Description
x
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'

Author: P. Kitchen
ISBN-10: 0230296831
ISBN-13: 9780230296831
Publisher: Palgrave MacMillan
Language: English
Published: 04/16/2013
Pages: 138
Format: Hardcover
Weight: 0.80lbs
Size: 8.60h x 5.70w x 0.60d
By P. Kitchen
By P. Kitchen
x
Fred K. Beard, University of Oklahoma, USA Stephen Brown, University of Ulster, Northern Ireland Shintaro Okazaki, Universidad Autónoma de Madrid, Spain Charles R. 'Ray' Taylor, Villanova University, USA

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