The Dynamics of Influencer Marketing: A Multidisciplinary Approach by ?lvarez-Monzoncillo, Jos? M.

The Dynamics of Influencer Marketing: A Multidisciplinary Approach (Paperback) (ISBN-13: 9780367680916)

Vendor: Jos? M. ?lvarez-Monzoncillo
Product type: Books
Format: Paperback
$54.99
$54.99
$54.99
Subtotal: $54.99
The Dynamics of Influencer Marketing: A Multidisciplinary Approach by ?lvarez-Monzoncillo, Jos? M.

The Dynamics of Influencer Marketing: A Multidisciplinary Approach

$54.99
The Dynamics of Influencer Marketing: A Multidisciplinary Approach by ?lvarez-Monzoncillo, Jos? M.

The Dynamics of Influencer Marketing: A Multidisciplinary Approach

$54.99
Format: Paperback
Description
Description
x

This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.



Author: Jos? M. ?lvarez-Monzoncillo
ISBN-10: 0367680912
ISBN-13: 9780367680916
Publisher: Routledge
Language: English
Published: 05/27/2024
Pages: 210
Format: Paperback
Weight: 0.70lbs
Size: 9.21h x 6.14w x 0.47d
By Jos? M. ?lvarez-Monzoncillo
By Jos? M. ?lvarez-Monzoncillo
x

José M. Álvarez-Monzoncillo (Ph.D, Complutense University of Madrid) is full-time Pofessor of Audiovisual Communications at Rey Juan Carlos University in Madrid. He is currently the Course Director of a Master's degree in Television Journalism and Director of the Infocent research group. His research and teaching interests include international media strategies, media branding, media business models, media and cultural policy, social media and media industries/cultural industries.

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