The Economics of Advertising (Rle Advertising) by Taylor, Frederic

The Economics of Advertising (Paperback) (ISBN-13: 9781138997837)

Vendor: Frederic Wilfred Taylor
Product type: Books
Format: Paperback
$56.95
$56.95
$56.95
Subtotal: $56.95
The Economics of Advertising (Rle Advertising) by Taylor, Frederic

The Economics of Advertising

$56.95
The Economics of Advertising (Rle Advertising) by Taylor, Frederic

The Economics of Advertising

$56.95
Format: Paperback
Description
Description
x

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

First published in 1934.



Author: Frederic Wilfred Taylor
ISBN-10: 1138997838
ISBN-13: 9781138997837
Publisher: Routledge
Language: English
Published: 11/26/2015
Pages: 256
Format: Paperback
Weight: 0.80lbs
Size: 9.21h x 6.14w x 0.54d

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