The Economics of Emotion: How to Build a Business Everyone Will Love (Paperback) (ISBN-13: 9781544513478)

Finding success in today's marketplace is not about data, numbers, or projections-it's about understanding people and what drives them. This invaluable guide provides the knowledge you'll need to transform your business, inside and out, into a more admired and human-centric enterprise. People make decisions based on their emotions. It's a basic truth that has allowed organizations like Apple and Disney to build passionate followings while rival companies struggle to compete. To create enduring employee and consumer loyalties, and propel your brand to long-term success, you need to tap into the power of emotion. The universal resource of emotion can be your most valuable asset when it comes to setting a purpose, designing a company culture, developing products and services, and so much more. In The Economics of Emotion, business consultant Kyle M.K. helps you design an emotionally focused commercial experience that will enrich the lives of your employees and customers alike.

Author: Kyle M. K.
ISBN-10: 154451347X
ISBN-13: 9781544513478
Publisher: Lioncrest Publishing
Language: English
Published: 01/14/2019
Pages: 250
Format: Paperback
Weight: 0.71lbs
Size: 8.50h x 5.50w x 0.57d