The European Newspaper Market: Social Media Use and New Business Models (Paperback) (ISBN-13: 9783848717316)

The newspaper market has been facing a lot of changes over time as a result of constant developments in technology, the economy, communications and social standards. In order to cope with a changing society, industries need to adapt to new business models. The purpose of this research is to observe how European countries have changed as a result of the advent of the World Wide Web and subsequently the appearance of the Social Web. It analyses how the newspaper industry transformed its business model and which newspapers have been most successful in adapting to the new digital challenges. Additionally, the use of social media by the biggest newspapers in selected European countries was investigated. The research examines multimedia, mobile services and offers, user-generated content, social communities, special communities and additional features.

Author: Bettina Schwarzer
ISBN-10: 384871731X
ISBN-13: 9783848717316
Publisher: Nomos Verlagsgesellschaft
Language: English
Published: 12/31/2015
Pages: 154
Format: Paperback
Weight: 0.53lbs
Size: 8.90h x 6.10w x 0.40d