The EVERYTHING for Copywriters + Ad Classrooms Book: Create a Killer Portfolio, Master New Platforms, and Land a Job (with Step-By-Step Exercises + Gu (Paperback) (ISBN-13: 9781544753898)

The EVERYTHING for Copywriters Book: Create a Killer Portfolio, Master New Platforms, and Land a Job is a useful manual for classrooms and for copywriters (and aspiring copywriters) who want to learn new or emerging advertising platforms outside of their usual purview, polish skills, spur creativity, and expand their portfolio. It's also perfect for people who want to bridge over to ad copywriting by creating an ad portfolio, but don't know how - or what to put in it. You'll find practical tips on how to create advertising that resonates with your target audience (and enhance your portfolio) for every conceivable platform. At the end of each chapter, there are inventive exercises to provide additional motivation and spark new ideas for your portfolio. This book can be used in an advertising class as a tool for discussion and for brainstorming exercises. You'll find job search strategies, resume advice for bridging over to advertising from other fields, and a glossary for ad industry terms. All you'll need to create a professional copywriting portfolio to land the job of your dreams is the ability to write and brainstorm, and this book.

Author: Bonnie Kim Taylor
ISBN-10: 1544753896
ISBN-13: 9781544753898
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 03/16/2017
Pages: 244
Format: Paperback
Weight: 1.08lbs
Size: 10.00h x 7.99w x 0.51d