The Everything Guide to Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells (Paperback) (ISBN-13: 9781598692518)

The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more.

Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to:
-Write compelling headlines, tag lines, and leads
-Avoid common copywriting mistakes
-Strengthen brand development
-Start a freelance copywriting business
-Write copy for all media-print, radio, TV, and websites

Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

Author: Steve Slaunwhite
ISBN-10: 1598692518
ISBN-13: 9781598692518
Publisher: Adams Media Corporation
Language: English
Published: 06/14/2007
Pages: 304
Format: Paperback
Weight: 1.45lbs
Size: 9.90h x 8.00w x 0.80d