The Evolution of Luxury Brands, Volume I: Industries and Markets by Thrassou, Alkis

The Evolution of Luxury Brands, Volume I: Industries and Markets (Hardcover) (ISBN-13: 9783031966750)

Vendor: Alkis Thrassou
Product type: Books
Format: Hardcover
$199.99
$199.99
$199.99
Subtotal: $199.99
The Evolution of Luxury Brands, Volume I: Industries and Markets by Thrassou, Alkis

The Evolution of Luxury Brands, Volume I: Industries and Markets

$199.99
The Evolution of Luxury Brands, Volume I: Industries and Markets by Thrassou, Alkis

The Evolution of Luxury Brands, Volume I: Industries and Markets

$199.99
Format: Hardcover
Description
Description
x
This book delves into the multifaceted realm of luxury, shedding light on the pivotal transformations across industries and markets. Set against the backdrop of an increasingly complex and dynamic landscape, chapters explore how luxury brands rise to the challenges of globalization, emerging markets, the rise of digital technology, and advanced manufacturing techniques. Moreover, authors explore the increasing pressure the industry faces to address societal issues such as sustainability, ethical labour practices, and diversity and inclusion. Part of a two-volume collection, Volume 1 focuses on how luxury brands adapt to changing market conditions. It identifies and predicts changes in the industry, consumer behaviour, strategy and business models; and covers luxury brand evolution, trust and engagement, fashion influencers, slow and second-hand fashion, and e-marketing, to name a few. The second volume focuses on the contextual evolution of luxury brands, including the impact on the social and economic wellbeing of society.

Author: Alkis Thrassou
ISBN-10: 3031966759
ISBN-13: 9783031966750
Publisher: Palgrave MacMillan
Language: English
Published: 10/02/2025
Pages: 348
Format: Hardcover
Weight: 1.30lbs
Size: 7.90h x 5.80w x 1.10d
By Alkis Thrassou
By Alkis Thrassou
x
Alkis Thrassou is Director of Gnosis Mediterranean Institute for Management Science and a Professor of Strategic Marketing at the University of Nicosia, Cyprus (EU).

Demetris Vrontis is the Vice Rector for Faculty and Research and a Professor of Strategic Management at the University of Nicosia, Cyprus (EU).

Leonidas Efthymiou is Associate Professor in the School of Business, at the University of Nicosia, Cyprus (EU).

Yaakov Weber is President of the EuroMed Academy of Business and Director of the School of Business Research Center, College of Management Academic Studies, Rishon LeTsiyon, Israel .

S. M. Riad Shams is Head of the PhD programme and Assistant Professor at the Newcastle Business School, Northumbria University, UK.

Evangelos Tsoukatos is Vice President at the EuroMed Research Business Institute, Nicosia, Cyprus

Recently Viewed Products