The Expressive Organization - Linking Identity, Reputation and the Corporate Brand by Schulz, Majken

The Expressive Organization - Linking Identity, Reputation and the Corporate Brand (Hardcover) (ISBN-13: 9780198297789)

Vendor: Majken Schulz
Product type: Books
Format: Hardcover
$84.00
$84.00
$84.00
Subtotal: $84.00
The Expressive Organization - Linking Identity, Reputation and the Corporate Brand by Schulz, Majken

The Expressive Organization - Linking Identity, Reputation and the Corporate Brand

$84.00
The Expressive Organization - Linking Identity, Reputation and the Corporate Brand by Schulz, Majken

The Expressive Organization - Linking Identity, Reputation and the Corporate Brand

$84.00
Format: Hardcover
Description
Description
x
"This book challenges current beliefs about organizational identity, reputation, and branding. It is written by leading business academics from both sides of the Atlantic drawn from the fields of strategy, organization theory, marketing, accounting, and communication. These authors propose answers to important questions troubling many contemporary organizations: How do organizations discover their identities? How do they use their identities to create strong reputations? How are identity and reputation linked to the corporate brand? How does corporate branding contribute to the creation of value? What are the implications of corporate branding for organizational structures and processes?"--BOOK JACKET.

Author: Majken Schulz
ISBN-10: 0198297785
ISBN-13: 9780198297789
Publisher: Oxford University Press
Language: English
Published: 11/02/2000
Pages: 308
Format: Hardcover
Weight: 1.35lbs
Size: 9.21h x 6.14w x 0.75d
By Majken Schulz
By Majken Schulz
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Majken Schultz is a Professor at the Department of Intercultural Communication and Management at Copenhagen Business School. Her research interests are located at the interface between organization theory, strategy, and communication studies and include identity and image, corporate branding, and reputation management.

Mary Jo Hatch is Professor of Organization Theory at Cranfield School of Management. She specializes in the application of culture-based organization theories to the study of leadership and management and to organizational identity and corporate branding. She is European editor of the Journal of Management Inquiry.

Mogens Holten Larsen is Managing Director of Bergsøe 4 A/S - a Danish communication consultancy specializing in integrated communications. For the last twenty years he has worked with a wide range of major Danish and international companies representing almost all types of communication issues on all types of markets: AstraZeneca, Renault, Danish Railways, Maersk and Superfoss among others.

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