The Face of Fashion: Cultural Studies in Fashion (Paperback) (ISBN-13: 9780415052627)

First Published in 2004. "The Face of Fashion" is a study of fashion and the body which aims to establish the relations between codes and systems of clothing and the conduct of everyday life. Jennifer Craik questions the trickle-down theory that fashion is dictated by elite designers and opinion leaders with evidence of a trickle-up effect from sub-cultures, mass consumer behaviour and everyday bricolage of fashion items. The text addresses the neglected area of men's fashion, as well as women's fashion, within a broad examination of the role of fashion in gender identity. The argument is developed through a number of key agencies and processes: consumerism and everyday fashion; the iconization of the body through fashion models and photography; the use of cosmetics to "make-up" the body; the nexus between fashion and gender; the changing fashions in underwear and swimwear as maps of the revealed body. These topics are approached from an interdisciplinary perspective that treats fashion systems as ethnographic traces of the cultural projection of the body.

Author: Jennifer Craik
ISBN-10: 0415052629
ISBN-13: 9780415052627
Publisher: Routledge
Language: English
Published: 12/02/1993
Pages: 264
Format: Paperback
Weight: 1.29lbs
Size: 9.17h x 6.16w x 0.71d