The Fat Boy's Book: How Elmer Lost 40 Pounds in 80 Days (Paperback) (ISBN-13: 9781479410934)

Elmer Wheeler (1904-1968) was one of the pioneers of persuasion, best known for his advice "Don't sell the steak - sell the sizzle." The Fat Boy's Book -- in which Wheeler humorously writes about how he had lost 40 pounds in 80 days. "After losing all that weight he found it creeping back on him." So Wheeler researched how to keep the weight off wrote his equally humorous follow-up, The Fat Boy's Downfall.

Author: Elmer Wheeler
ISBN-10: 1479410934
ISBN-13: 9781479410934
Publisher: Wildside Press
Language: English
Published: 08/23/2024
Pages: 192
Format: Paperback
Weight: 0.55lbs
Size: 8.50h x 5.50w x 0.44d