The Fat Boy's Downfall And How Elmer Learned to Keep It Off (Paperback) (ISBN-13: 9781434440167)

Elmer Wheeler (1904-1968) was one of the pioneers of persuasion, best known for his advice "Don't sell the steak-- sell the sizzle." The Fat Boy's Downfall is the sequel to The Fat Boy's Book -- in which Wheeler wrote about how he had lost 40 pounds in 80 days. "After losing all that weight he found it creeping back on him." So Wheeler reasearched how to keep the weight off and tells his story in this humorous follow-up.

Author: Elmer Wheeler
ISBN-10: 1434440168
ISBN-13: 9781434440167
Publisher: Wildside Press
Language: English
Published: 08/23/2024
Pages: 176
Format: Paperback
Weight: 0.51lbs
Size: 8.50h x 5.50w x 0.41d