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The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life.
Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.Larry Tye was a long-time journalist for The Boston Globe, where he won numerous awards for his work. He has been a Nieman Fellow at Harvard University and is the author of Home Lands.
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Most authentic book compilation on the Oregon Trail I ever read. The way the diaries are brought to life from over 170 years ago is a remarkable achievement. Top book of year so far for me for today June 01, 2024 review Candice
This author is a breathe of fresh air in a world of lies and coverups. He brings ancient writings and new science to bring light to mankind. In this amazing work, the well known plato stories from antiquity are now put alongside this new discovery of tablets from beginning of time. This is the most complete explanation of Atlantis every brought to the public. Shame on the governments of Egypt and the world for hiding WHO BUILT THE PHYRAMIDS OF GIZA AND THE SPHINX. Once I read this book I knew why they hid this knowledge. They don't want a population to know how great the world used to be compared to know.
Randomly stumbled upon this book and I am shocked that I haven’t heard about it before. It’s hands down the best story I’ve read in years. People need to read this book. It needs to be turned into a book. This story is just plain awsome. M
This soulful book of personal poetry brought me into the past and into the present---and into my heart.
Read the first book and this 2nd one did not disappoint! Loved every chapter. More please!