The Fortune Sellers: The Big Business of Buying and Selling Predictions by Sherden, William a.

The Fortune Sellers: The Big Business of Buying and Selling Predictions (Hardcover) (ISBN-13: 9780471181781)

Vendor: William a. Sherden
Product type: Books
Format: Hardcover
$47.50
$47.50
$47.50
Subtotal: $47.50
The Fortune Sellers: The Big Business of Buying and Selling Predictions by Sherden, William a.

The Fortune Sellers: The Big Business of Buying and Selling Predictions

$47.50
The Fortune Sellers: The Big Business of Buying and Selling Predictions by Sherden, William a.

The Fortune Sellers: The Big Business of Buying and Selling Predictions

$47.50
Format: Hardcover
Description
Description
x
Ein Klassiker jetzt neu als Broschurausgabe. Das Erstellen von Zukunftsprognosen ist ein millionenschweres Geschaft. Doch haufig entstehen Zweifel an der Zuverlassigkeit der Vorhersagen. Sherden entlarvt falsche Prophezeiungen und trennt die Tatsachen von Trugschlussen, um den Leser zu zeigen, wie man Prognosen am besten nutzt und wie man sich die "Rosinen" herauspickt. Eine faszinierende Lekture, mit einer Unmenge erkennbarer, offensichtlicher Tatsachen und handfester Beispiele. (12/99)

Author: William a. Sherden
ISBN-10: 0471181781
ISBN-13: 9780471181781
Publisher: Wiley
Language: English
Published: 10/28/1997
Pages: 320
Format: Hardcover
Weight: 1.38lbs
Size: 9.29h x 6.30w x 1.09d

Review Citation(s):
Kirkus Reviews 10/15/1997 pg. 1570
Library Journal 01/01/1998 pg. 114
New York Times 03/01/1998 pg. 22
Booklist 11/15/1997 pg. 529
LJ Best Business Books 01/01/1998 pg. 40
By William a. Sherden
By William a. Sherden
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WILLIAM A. SHERDEN is a consultant to international corporations such as AT&T, Citicorp, and Dunn & Bradstreet, and offers advice on strategic planning and improvement. He is the author of the book Market Ownership, as well as more than 25 articles for top academic and business publications. As a consultant, Sherden is a recognized expert on business forecasting, and has studied its pros and cons firsthand. He lives in Boston with his wife and two children.

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