The Fundamentals of Fashion Management (Paperback) (ISBN-13: 9781350331396)

Vendor: Susan Dillon
Product type: Books
Format: Paperback
$36.95
$36.95
$36.95
Subtotal: $36.95
WR Book House

The Fundamentals of Fashion Management

$36.95

The Fundamentals of Fashion Management

$36.95
Format: Paperback
Description
Description
x

This 3rd edition of Fundamentals of Fashion Management has been updated throughout to reflect the impact of digital innovation and sustainable practices on every aspect of the industry. Featuring a new chapter on the fashion consumer, this edition offers insight into the processes of segmenting and targeting markets, the purchase decision process, and ethical and social responsibilities of fashion companies and the consumers they sell to.

If you are unsure whether to pursue a role in marketing, buying, or retailing then The Fundamentals of Fashion Management will help you decide. There's advice on fashion entrepreneurship, career paths and guidance on profession practice, as well as new international case studies and interviews with leading professionals, making this is a must-have guide to the industry and your place in it.

Author: Susan Dillon,Corinna Budnarowska,Ruth Marciniak
ISBN-10: 1350331392
ISBN-13: 9781350331396
Publisher: Bloomsbury Visual Arts
Language: English
Published: 09/03/2026
Pages: 240
Format: Paperback
Weight: 1.00lbs
Size: 9.05h x 7.87w x 1.00d
By Susan Dillon
By Susan Dillon
x

Ruth Marciniak is an Associate Lecturer at the Fashion Retail Academy, London. She is an active researcher with research interests in branding, digital and social media and experiential marketing.

Corinna Budnarowska is a Senior Lecturer at Arts University Bournemouth, UK, teaching, researching and consulting in the areas of fashion marketing, consumer behaviour, retail entrepreneurship and fashion sustainability.

Susan Dillon is a former fashion educator, now independent creative practitioner whose work centres on contemporary porcelain jewellery, sustainable design, and craft-led approaches to creative business.

Recently Viewed Products