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The Fundamentals of Fashion Management (Paperback) (ISBN-13: 9781474271219)
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Susan Dillon
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Books
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Description
xThe Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector.
Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.Author: Susan Dillon
ISBN-10: 1474271219
ISBN-13: 9781474271219
Publisher: Bloomsbury Visual Arts
Language: English
Published: 10/04/2018
Pages: 216
Format: Paperback
Weight: 1.20lbs
Size: 9.00h x 7.80w x 0.50d
By Susan Dillon
xSusan Dillon is a Principal Lecturer and Subject Group Leader at Sheffield Hallam University, UK, leading the Fashion Design, Fashion Management and Communication, International Fashion Marketing and Jewellery and Metalwork BA courses.
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