The Future of Sports: How Artificial Intelligence, Biohacking, and Climate Change Influence the Development of Sports (Paperback) (ISBN-13: 9781782553021)

Jan Kratochvil is an expert in sports trends and future technologies. After graduating with a degree in political communication, he founded a marketing agency, advised sports clubs and associations, taught sports management, and worked in the sporting goods industry for over fifteen years. Today, as CMO of the DPNY agency, he develops brands and oversees groundbreaking projects in the health sector as well as publishes articles on sports and innovation.