The Global Corporate Brand Book by Morley, M.

The Global Corporate Brand Book (Paperback) (ISBN-13: 9781349545513)

Vendor: M. Morley
Product type: Books
Format: Paperback
$54.99
$54.99
$54.99
Subtotal: $54.99
The Global Corporate Brand Book by Morley, M.

The Global Corporate Brand Book

$54.99
The Global Corporate Brand Book by Morley, M.

The Global Corporate Brand Book

$54.99
Format: Paperback
Description
Description
x
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.

Author: M. Morley
ISBN-10: 1349545511
ISBN-13: 9781349545513
Publisher: Palgrave MacMillan
Language: English
Published: 05/14/2009
Pages: 230
Format: Paperback
Weight: 0.79lbs
Size: 9.21h x 6.14w x 0.53d
By M. Morley
By M. Morley
x

MICHAEL MORLEY is President of Morley Corporate Consulting. He has counselled the world's largest corporations on reputation and branding and is a highly regarded international public relations expert with first hand experience of working in the US, Europe, South America and the Asia Pacific region. He is author of the successful and influential book, How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations and is an Adjunct Professor at New York University's School of Continuing and Professional Studies.

Michale Morley has been selcted as Winner of the Atlas Award for Lifetime Achievement in Public Relations by the Public Relations Society of America.

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