The Global Influence: E-commerce marketing tips for small businesses (Paperback) (ISBN-13: 9780615984902)

Small businesses are no longer confined by national borders. Today's consumers no longer have to buy locally; instead they support brands and businesses worldwide. Small businesses that generate online brand recognition and consumer trust can now acquire a devoted tribe of international followers.

Building an international consumer base sounds intimidating, but the process breaks down into a series of small, manageable steps. In The Global Influence, digital marketing consultant Luna Vega combines clearly described concepts with exercises to help drive cross-border traffic to websites, encourage international purchasing, and extend your global reach.

The Global Influence will break down all the concepts you need to:

- Create a universal brand

- Optimize your marketing

- Expand your global reach

- Gain international customers

The world is within reach for your ideas and products, and there's never been a better time for small brands to break onto the global marketplace. Transform your business into a global influencer!