The Glue - Why Sales & Marketing Must Stick Together (Paperback) (ISBN-13: 9798281247344)

The Glue: Why Sales & Marketing Must Stick Together
by Gavin Belton-Rose

Most businesses treat sales and marketing as separate departments-divided by budgets, misunderstood goals, and different languages. The result? Missed targets, wasted spend, and stagnant growth.

The Glue is a straight-talking, experience-fuelled guide for business owners who are ready to break that cycle. Written by Gavin Belton-Rose-entrepreneur, commercial strategist, and founder of Momentum Sales & Marketing-this book delivers real-world insight into how aligning sales and marketing creates lasting business growth.

Across 24 no-fluff chapters, Gavin lays out the systems, mindset, and structure needed to lead a team that's truly commercial. From strategy to structure, leadership to leverage, visibility to impact-this is a practical blueprint for becoming the commercial glue that holds it all together.

If you've ever felt frustrated with inconsistent results, unclear messaging, or marketing that doesn't drive revenue, The Glue will show you how to bring it all into alignment-and lead from the front.