The Golden Pitch: How Celebrities and Influencers Shape the Way We Think, Feel, and ACT by Laham, Martha

The Golden Pitch: How Celebrities and Influencers Shape the Way We Think, Feel, and ACT (Hardcover) (ISBN-13: 9798216197447)

Vendor: Martha Laham
Product type: Books
Format: Hardcover
$32.00
$32.00
$32.00
Subtotal: $32.00
The Golden Pitch: How Celebrities and Influencers Shape the Way We Think, Feel, and ACT by Laham, Martha

The Golden Pitch: How Celebrities and Influencers Shape the Way We Think, Feel, and ACT

$32.00
The Golden Pitch: How Celebrities and Influencers Shape the Way We Think, Feel, and ACT by Laham, Martha

The Golden Pitch: How Celebrities and Influencers Shape the Way We Think, Feel, and ACT

$32.00
Format: Hardcover
Description
Description
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How do today's celebrities have the enormous power and influence to be able to push products and change minds?

Author Martha Laham explores the history of just where the celebrity endorsement came from.
-She delves into the history of celebrity.
-Explores society's fascination with celebrity.
-Examines the use of celebrity and influencer endorsements.
-Looks at the rise of the microcelebrity.
-Considers the future of fame and celebrity in the digital age.

Author: Martha Laham
ISBN-13: 9798216197447
Publisher: Bloomsbury Academic
Language: English
Published: 01/07/2027
Pages: 256
Format: Hardcover
Weight: 1.11lbs
Size: 9.00h x 6.00w x 1.11d
By Martha Laham
By Martha Laham
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Martha Laham is a professor at Diablo Valley College, where she has taught business, marketing, and advertising for more than thirty years. She has authored college textbooks in marketing and selling, developed instructional materials for educational publishers, and contributed to HuffPost. Martha is the author of Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standards. She lives in Oakland, California.

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