The Handbook of Marketing Research: Uses, Misuses, and Future Advances by Grover, Rajiv

The Handbook of Marketing Research: Uses, Misuses, and Future Advances (Hardcover) (ISBN-13: 9781412909976)

Vendor: Rajiv Grover
Product type: Books
Format: Hardcover
$195.00
$195.00
$195.00
Subtotal: $195.00
The Handbook of Marketing Research: Uses, Misuses, and Future Advances by Grover, Rajiv

The Handbook of Marketing Research: Uses, Misuses, and Future Advances

$195.00
The Handbook of Marketing Research: Uses, Misuses, and Future Advances by Grover, Rajiv

The Handbook of Marketing Research: Uses, Misuses, and Future Advances

$195.00
Format: Hardcover
Description
Description
x
The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.

Author: Rajiv Grover, Marco Vriens
ISBN-10: 141290997X
ISBN-13: 9781412909976
Publisher: Sage Publications, Inc
Language: English
Published: 06/23/2006
Pages: 720
Format: Hardcover
Weight: 3.11lbs
Size: 10.30h x 7.14w x 1.66d

Review Citation(s):
Reference and Research Bk News 11/01/2006 pg. 132

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