The Hero Trap: How to Win in a Post-Purpose Market by Putting People in Charge by Kolster, Thomas

The Hero Trap: How to Win in a Post-Purpose Market by Putting People in Charge (Hardcover) (ISBN-13: 9780367242701)

Vendor: Thomas Kolster
Product type: Books
Format: Hardcover
$190.00
$190.00
$190.00
Subtotal: $190.00
The Hero Trap: How to Win in a Post-Purpose Market by Putting People in Charge by Kolster, Thomas

The Hero Trap: How to Win in a Post-Purpose Market by Putting People in Charge

$190.00
The Hero Trap: How to Win in a Post-Purpose Market by Putting People in Charge by Kolster, Thomas

The Hero Trap: How to Win in a Post-Purpose Market by Putting People in Charge

$190.00
Format: Hardcover
Description
Description
x

Uncovers a simple point that is key to driving growth in the 21st century: if you put people in control of the marketing mix, they can grow and in turn grow your organisation.



Author: Thomas Kolster
ISBN-10: 0367242702
ISBN-13: 9780367242701
Publisher: Routledge
Language: English
Published: 06/17/2020
Pages: 282
Format: Hardcover
Weight: 1.30lbs
Size: 9.21h x 6.14w x 0.69d
By Thomas Kolster
By Thomas Kolster
x

Thomas Kolster is a marketing activist on a mission to make business put people and planet first. As a seasoned branding and sustainability professional of more than 18 years' standing, he's advised everything from Fortune 500 companies to small start-ups. He's a globally experienced keynote speaker, author of the book Goodvertising (2012) and a columnist for Adweek and several other publications. Thomas's belief is simple: change begins with you!

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