The Hidden Costs of Reward: New Perspectives on the Psychology of Human Motivation (Hardcover) (ISBN-13: 9781138954304)

Originally published in 1978, this volume provided a broad survey of the latest research and theory, at the time, concerning the potential detrimental effects of inappropriate uses of tangible rewards to modify behaviour. Overall, this research questions the dominant paradigm within which reinforcers, by definition, have positive effects on performance and subsequent behaviour, and suggests new directions for the study of human motivation.