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YouTube launched in 2005 and within two decades became the world's second-largest search engine and a central part of how billions of people consume video content. This book traces the history of the platform from its founding by three former PayPal employees through its acquisition by Google, the rise of the creator economy, and its role in reshaping music, news, education, and entertainment.
The book covers the key moments in YouTube's development: the viral videos that first defined the platform, the monetization policies that created a new class of professional content creators, the ongoing battles over copyright and content moderation, and the ways in which YouTube has been used for both beneficial and harmful ends. It is written for general readers with an interest in the history of technology and digital media.
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Reader review: "A fascinating behind-the-scenes history of a platform I use every day but never really understood. Well researched and very readable." -- B. Kim
This title fits technology history, media studies, and business sections. It is appropriate for public libraries, trade bookstores, and wholesale buyers with customers interested in the history of digital culture and the internet.
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Take 20% off your first order
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