The Human Customer Experience and the Not-So- Secret Formula (Paperback) (ISBN-13: 9781499611397)

Are you ready to take your business to the next level?

Do you wish you could hire a customer experience design expert to create the perfect experience that builds loyalty, create raving fans, keep your customers coming back for more?
What If I told you, you can do all that yourself?

Human Centered Design & Relationship Management Book w/ 3 Experience Design Models:

1. Duration & Choice for Customer Retention,
2. Marketing Relationship Correlation, &
3. Customers Hierarchy of Needs.

• RAVING FANS, WE ALL WANT THEM.
  • But how do you know when is right to invest in them and more importantly how much to invest. Will a higher loyalty budget pay you back with a return on your investment or are you just throwing money away? The Duration and Choice Model help you discover your place in the market and how to determine your investment.
• CUSTOMER SERVICE HAS YOU COMPETING AGAINST LUCK MOST OF THE TIME.
  • What if you could design your customer's journey, from the time they start looking for your product or service, to stack the deck in your favor? When you understand the Marketing Relationship Correlation you will be able to begin to do this.
• A BLUEPRINT BOOK WILL ONLY GET YOU SO FAR.
  • Business management books can only do so much. What you must understand is the Customers Hierarchy Of Needs. Without this basic understanding business after business fail every day. Customers have basic needs, meet these and you earn the opportunity to talk about loyalty.

Small Business doesn't have to mean little business. Put your company on the road to growth, success, and the fastest kind of invisible influence marketing, viral word of mouth growth!
This Pocket-sized guide to customer experience mapping creates an easy-to-understand way for you to understand the business model canvas that will pull your business communication forward. You will instinctually understand Consumer behavior which will lead to customer success allowing you to crack the code to the development and decision making you need to monetizing innovation and profit UX strategy.

Customer Experience Design Journey Mapping:

Author: D. M. Palmer
ISBN-10: 1499611390
ISBN-13: 9781499611397
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 05/19/2014
Pages: 48
Format: Paperback
Weight: 0.23lbs
Size: 9.00h x 6.00w x 0.12d