The Hybrid Newsroom: The Transformation of Media in the Age of AI (Paperback) (ISBN-13: 9798248040124)

"The Hybrid Newsroom" is a practical and strategic guide to understanding how artificial intelligence-and, in particular, generative AI-is reshaping the business, processes, and culture of news organisations. In an environment where attention is scarce, distribution is increasingly volatile, and disinformation competes for the same space as quality journalism, the book offers a clear framework for making sound decisions: what to change, why, and how to do it without losing the editorial core.

Through real-world examples and an accessible approach, it walks through the full news lifecycle in the age of automation: from signal detection and reporting to editing, personalisation, distribution, and impact measurement. It explains what it means to build a "hybrid newsroom", which new roles and skills emerge, how workflows evolve, and what kind of technology stack, governance, metrics, and ethical standards are required to scale AI responsibly.

Aimed at journalists and editors as well as product, technology, data, commercial, and executive leadership teams, this book sets out a roadmap to move from isolated experimentation to sustainable transformation. Its goal is not to "automate journalism", but to strengthen it: freeing up time for distinctive value, improving audience relevance, protecting brand credibility, and building more resilient revenue models in an ecosystem where AI is no longer a promise, but an everyday reality.