The Impact of Religiosity on the Marketing of Religious Iconography by Madrid Jr, Peter P.

The Impact of Religiosity on the Marketing of Religious Iconography (Paperback) (ISBN-13: 9780985424701)

Vendor: Peter P. Madrid Jr
Product type: Books
Format: Paperback
$25.88
$25.88
$25.88
Subtotal: $25.88
The Impact of Religiosity on the Marketing of Religious Iconography by Madrid Jr, Peter P.

The Impact of Religiosity on the Marketing of Religious Iconography

$25.88
The Impact of Religiosity on the Marketing of Religious Iconography by Madrid Jr, Peter P.

The Impact of Religiosity on the Marketing of Religious Iconography

$25.88
Format: Paperback
Description
Description
x
This study attempts to establish, identify, and classify target markets for the purchase of religious iconography based on past purchasing behavior and other consumer social behaviors perceived as religious vices. This study also distinguishes the likelihood of future purchases of religious iconography for the study, "demographics." The CAGS sample consisted of students from California State University, Long Beach (n = 494), and University of Arkansas, Fayetteville (n = 216). The student respondents completed a self-administered questionnaire during the period of September 2004 through June 2006. The study methodology introduces a multidimensional religiosity index as an improvement over past studies, which employed unidimensional religiosity measures. The study reports that the consumer marketing behaviors perceived as religious vices can be used to determine the likelihood of purchases of religious iconography. The implications of this study are that business enterprises can better identify target markets for religious iconography products using the multidimensional religiosity index. This study also allows marketing plans for religious iconography products to leverage the religiosity index data to produce new quantified cross-advertising fields. Additionally, new potential marketing fields can also be developed by church groups, charities, and other non-profit organizations by using this scale in the advertising of religious iconography products and recruitment purposes. The items included in the survey upon which this study is based have been divided into two categories: traditional and non-traditional, and this study makes a distinction between "Traditional Christian Iconography" and "Non-traditional Christian Iconography."

Author: Peter P. Madrid Jr
ISBN-10: 0985424702
ISBN-13: 9780985424701
Publisher: Royal Premier Publishing
Language: English
Published: 05/23/2012
Pages: 340
Format: Paperback
Weight: 1.74lbs
Size: 11.00h x 8.50w x 0.71d
By Peter P. Madrid Jr
By Peter P. Madrid Jr
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The Author Peter Madrid has Completed two Bachelor of Science Degrees in Business with one Master of Arts Degree in Interdisciplinary Studies in Business and Religious artifacts, symbolism and their intrinsic market values and a second Master of Arts in Secular Religious Studies at California State University, Long Beach. In addition, over 28 years' experience in supervision, management and administration. Structured and maintained operations and merchandise marketing for-profit and nonprofit companies and organizations. Trained and managed 16 to 25 employees and achieved improvements in productivity. Conducted economic and commercial surveys to identify potential markets for products and services. Developed channel marketing strategies and partnerships to penetrate markets, based on objectives, market characteristics and cost and markup factors. Analyzed business developments and monitored market trends. Formulated direct and coordinated marketing activities and policies to promote products and services. Directed marketing support services, including research and data analysis, target identification, proposal generation, pricing strategy and contract negotiation. Utilized competitive industry and business analysis, to document market opportunities and define product requirements.

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