The Info Mesa: Science, Business, and New Age Alchemy on the Santa Fe Plateau (Paperback) (ISBN-13: 9780393341577)

How did a small southwest town transform itself into a hotbed of research science, advanced technology, and money? Tracking key figures in Santa Fe's emerging industries, Ed Regis explains how entrepreneurial scientists are using complexity theory and powerful, experimental computer programs to create practical--and profitable--applications. Their efforts to convert vast, diverse data, whether chemical or biological or computational, into useful information is leading to new drugs and medical therapies, ultimately revolutionizing our understanding of effective business strategies. With cutting-edge technology, companies are able to test chemicals, drugs, and interactions virtually before committing huge laboratory investments.

Author: Edward Jr. Regis
ISBN-10: 0393341577
ISBN-13: 9780393341577
Publisher: W. W. Norton & Company
Language: English
Published: 05/01/2003
Pages: 270
Format: Paperback
Weight: 0.84lbs
Size: 9.21h x 6.14w x 0.57d