The Innovator's Sourcebook (Paperback) (ISBN-13: 9780984416400)

It is not hard to find credible resources on how to start a business once you have a great idea. However, it is extremely hard to find credible resources on how to generate compelling business ideas in the first place. How does innovation happen? Why does it happen? What are the common sources of great ideas? More importantly, how can we use this information to develop great business ideas of our own? THE INNOVATOR'S SOURCEBOOK was written to provide detailed, actionable answers to these questions. This book is about where to look for the sources of innovation and, for once, how to exploit them. What is not in the book: * Vague suggestions for being creative * Random idea generators * Belabored analogies * A rebranding of brainstorming * Claims to a science * Ambiguous implementation steps

Author: Dan Roberts
ISBN-10: 0984416404
ISBN-13: 9780984416400
Publisher: West Fulton Media
Language: English
Published: 03/23/2010
Pages: 272
Format: Paperback
Weight: 0.89lbs
Size: 9.00h x 6.00w x 0.61d