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The Instigatory Theory of Ngo Communication: Strategic Communication in Civil Society Organizations (Paperback) (ISBN-13: 9783658268572)
Vendor:
Evandro Oliveira
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Books
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Description
xBy understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design.
Author: Evandro Oliveira
ISBN-10: 3658268573
ISBN-13: 9783658268572
Publisher: Springer vs
Language: English
Published: 06/06/2019
Pages: 262
Format: Paperback
Weight: 1.03lbs
Size: 9.61h x 6.69w x 0.61d
Author: Evandro Oliveira
ISBN-10: 3658268573
ISBN-13: 9783658268572
Publisher: Springer vs
Language: English
Published: 06/06/2019
Pages: 262
Format: Paperback
Weight: 1.03lbs
Size: 9.61h x 6.69w x 0.61d
By Evandro Oliveira
xProf. Dr. phil., rer. pol Evandro Oliveira is Professor for corporate communication at the University of Applied Sciences in Berlin (HMKW). He is also lecturing at the Free University of Berlin and University of Mannheim, among others. He is the vice-chair of the section Organizational and Strategic Communication of the international academic PR association ECREA. His main research interests are strategic communication, NGO and civil society organizations communication management, social media and political communication.
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