The Invisible Industry: The Evolution of Trade Shows (Hardcover) (ISBN-13: 9798330630769)

The convention and business events industry is a powerful economic engine creating millions of jobs and billions in tax revenues.

Discover the untold story of how this "invisible" industry grew into a trillion-dollar global powerhouse, fueling business success across America.

This groundbreaking book uncovers:

• The influence of World's Fairs on U.S. trade shows.
• The displays of innovations, brands, and technologies that created business empires.
• The rise of key convention center cities, venues, organizations, and suppliers.
• The game-changers who shaped the industry.
• The current landscape and future of trade show marketing.

Get ready to explore an industry that's been flying under the radar for far too long - until now!