The Irresistible Value Proposition: Make the Customer Want What You're Selling and Want It Now (Paperback) (ISBN-13: 9781544501963)

The Irresistible Value Proposition takes the least understood concept in business-value-and turns it into a powerful selling tool In B2B sales, you make your value proposition irresistible when you:1. Tie it to both business and personal priorities of key decision makers2. Highlight your incremental value to their most likely alternative3. Present it using the customer's success metricsLearn to make the customer want what you're selling-and want it now-by clearly communicating your value in their language.

Author: Steve Thompson
ISBN-10: 154450196X
ISBN-13: 9781544501963
Publisher: Value Lifecycle
Language: English
Published: 03/14/2019
Pages: 100
Format: Paperback
Weight: 0.30lbs
Size: 8.50h x 5.50w x 0.24d