The Kikkoman Chronicles: A Global Company with a Japanese Soul by Yates, Ronald E.

The Kikkoman Chronicles: A Global Company with a Japanese Soul (Hardcover) (ISBN-13: 9780071347365)

Vendor: Ronald E. Yates
Product type: Books
Format: Hardcover
$30.00
$30.00
$30.00
Subtotal: $30.00
The Kikkoman Chronicles: A Global Company with a Japanese Soul by Yates, Ronald E.

The Kikkoman Chronicles: A Global Company with a Japanese Soul

$30.00
The Kikkoman Chronicles: A Global Company with a Japanese Soul by Yates, Ronald E.

The Kikkoman Chronicles: A Global Company with a Japanese Soul

$30.00
Format: Hardcover
Description
Description
x
Combining ancient craftsmanship with modern technology and marketing innovations, Japan's Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition.

Author: Ronald E. Yates
ISBN-10: 0071347364
ISBN-13: 9780071347365
Publisher: McGraw-Hill
Language: English
Published: 10/19/1998
Pages: 236
Format: Hardcover
Weight: 1.13lbs
Size: 9.34h x 6.35w x 0.79d

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