The Kind Spider Marketing Planner (Paperback) (ISBN-13: 9780473698140)

Create a clear and usable content marketing plan to help you get results from your marketing efforts. Based around Rachel Klaver's framework in 'Be a Spider, Build a Web: Sticky Content For Small Businesses, ' this planner will help you create a clear plan across twelve months to help set goals, change habits, add structure and give you a springboard to implement a content marketing strategy that best suits your business.

In the planner, you'll be able to:

• Check your business is moving in a direction that inspires and excites you.
• Set clear goals to reach.
• Identify the habits you'll need to take action on the goals.
• Measure your sales goals for the year.
• Identify the marketing activity you need to do weekly, monthly, quarterly, and annually.
• Create a quarterly development plan.
• Create a weekly activity plan.
• Identify your "iceberg" offers.
• Define your ideal customer.
• Create your "sticky web" of content.
• Identify your core content structure.
• Record your favorite hooks and call to actions.
• Track your marketing activity.
• Create a monthly plan.
• Prepare for the following twelve months.
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Stay on track, stay motivated, and track both your activity and progress with this useful, practical planner specifically designed for small business owners managing their marketing

106 pages.