The Know It All Book of Marketing (Paperback) (ISBN-13: 9780993881862)

Some have joked "People who think they know it all, really annoy those of us who do." It is in that spirit that the author presents "The Know It All Books" (http: //know-it-all.rochow.info/). This collection is a decidedly satirical look at the arrogance that many people have about their own understanding and knowledge on certain subjects.

In this volume, the author compares what mankind knows now about Marketing with the total knowledge that is yet to be discovered. With a decidedly light pen, the author illustrates how the current knowledge on the subject compares with what future generations will know. The goal of the publication is to highlight that though some may feel that they hold tremendous knowledge in this area, there is always more to learn. To that end, the author has left room on each page for taking notes.

This work is a satire. Don't take it, or yourself, too seriously.