The Law and Economics of Personalization: Taking Marketing Seriously (Hardcover) (ISBN-13: 9783032014672)

Dr. Adrianus Johannes van Heusden is a lawyer-economist whose passion for law and economics runs like a red thread through his academic career. He holds two bachelor's degrees in Law and Economics from Erasmus University Rotterdam, as well as three master's degrees: an M.Sc. in Economics and Business (cum laude), an LL.M. in Commercial Law, both from Erasmus University Rotterdam, and a European Master in Law and Economics (EMLE, cum laude) from the Universities of Haifa, Ghent, and Aix-Marseille. In 2020, he won the Best Thesis Award for his thesis "The Impact of Branding on Boilerplates: A Law and Economics Analysis of Standard-Form Contracting." He completed his Ph.D. on the interplay between AI-driven marketing and consumer policy, conducting an in-depth analysis of the practice of personalized marketing. He was awarded an Erasmus Trustfonds Scholarship for his research, which facilitated a research stay at the University of Lucerne, Switzerland. His areas of expertise include microeconomics, marketing, consumer law, and digital regulation, with a particular emphasis on the Digital Services Act (DSA). Currently, he works at the European Commission as the DSA Officer for the Netherlands. Adrianus is fluent in Dutch, Spanish, English, French, German, and Italian.