The Levels Of Customer Experience: A Guide To Set Companywide Customer Targets: Customer Experience (Paperback) (ISBN-13: 9798471319172)

Customer experience is the interactions and experiences your customer has with your business throughout the entire customer journey of the first contact and becoming a happy and loyal customer. To get customer-centricity, you need to invest more in their experience. This book provides a balanced understanding of the most important aspects of customer experience management and a practical guide to set companywide customer targets as well as war stories from different industries on how the concepts are applied.