The Little Innovation Book 2nd Edition (Paperback) (ISBN-13: 9781446147498)

Innovation Management is a relatively new discipline. Without the history of other business functions, such as Marketing and Accounting, business leaders often find themselves at a loss when they are asked to create an innovation effort from scratch. This is a book which aims to provide everything needed to get started. In 10 bite-sized chunks, The Little Innovation Book provides the foundations for an innovation effort specific to your firm. With those foundations in place, there is nothing to prevent your organisation out-innovating your competition, driving new value where previously none existed.

Author: James Gardner
ISBN-10: 1446147495
ISBN-13: 9781446147498
Publisher: Lulu Press
Language: English
Published: 07/25/2010
Pages: 146
Format: Paperback
Weight: 0.40lbs
Size: 8.27h x 5.83w x 0.31d