The Market is Chaos: The Tao of Marketing by Burns, Steve

The Market is Chaos: The Tao of Marketing (Paperback) (ISBN-13: 9781470013264)

Vendor: Steve Burns
Product type: Books
Format: Paperback
$6.95
$6.95
$6.95
Subtotal: $6.95
The Market is Chaos: The Tao of Marketing by Burns, Steve

The Market is Chaos: The Tao of Marketing

$6.95
The Market is Chaos: The Tao of Marketing by Burns, Steve

The Market is Chaos: The Tao of Marketing

$6.95
Format: Paperback
Description
Description
x
Marketing has lost its way. It has become buried under layers of processes, checklists and analysis. There is no room left for creativity, intuition or original ideas. Marketing strategies are defined by SWOT charts, demographics and hundreds of pages of market studies. Decisions are made by spreadsheets and checklists. Creative marketing is dead. But there is still hope. In this book there are no boring processes to follow or checklists to memorize. There are no confusing charts to study or statistics to interpret. Instead we travel back in time to 500BC in ancient China where Lao Tzu (Taoism) and Sun Tzu (The Art of War) use their wisdom to teach us how we can manage the chaos of the market, identify real customers and use the competition to build a strong market position. They show how real products are more than just a list of features and how a customer can be more than just someone who buys the product. They also don't see the competition as an enemy. Instead they see it as a tool to help build a stronger market. Using their ancient wisdom they show us that there is still a place for originality, creativity and intuition in a successful marketing plan.

Author: Steve Burns
ISBN-10: 1470013266
ISBN-13: 9781470013264
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 05/16/2012
Pages: 100
Format: Paperback
Weight: 0.32lbs
Size: 9.02h x 5.98w x 0.21d
By Steve Burns
By Steve Burns
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During the past 30 years Steve Burns has watched the marketing profession move into the scientific realm where demographics, spreadsheets, forecasting tools and market analysis have created an environment where intuition and creative marketing have become lost under mountains of data and never-ending meetings. He's convinced that in any successful marketing campaign there is still a place for a more intuitive approach - maybe even a metaphysical approach to defining and positioning products as well as identifying new markets. In his book, The Market is Chaos, you won't find any 4 or 5 P's of marketing, SWOT or TOWS analysis, checklists or forecasting techniques. Instead of memorizing boring processes and studying countless data charts we go back in time to ancient China where we find Lao Tzu (Taoism) and Sun Tzu (The Art of War) explaining how to use the chaos of the market to help find customers, identify market segments and define successful products.

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