The Market Research Toolbox: A Concise Guide for Beginners (Hardcover) (ISBN-13: 9781412991735)

In an Internet age, many more people than ever before are involved in the design and conduct of market research. This book provides an overview for busy managers and MBA students seeking a place to begin. It shows how to think about market research in the context of business decisions, describes the essential market research techniques, skills, and applications, and pays special attention to business-to-business markets and technology products.

Author: Edward F. McQuarrie
ISBN-10: 1412991730
ISBN-13: 9781412991735
Publisher: Sage Publications, Inc
Language: English
Published: 10/12/2011
Pages: 274
Format: Hardcover
Weight: 1.00lbs
Size: 9.10h x 6.00w x 0.80d

Review Citation(s):
Choice 04/01/2012
Reference and Research Bk News 12/01/2011 pg. 81