The Market Value Process: Bridging Customer & Shareholder Value (Hardcover) (ISBN-13: 9780787902759)

Discover a unique, cross-functional approach to developingstrategy

Earn the loyalty of your customers and the allegiance of yourshareholders at the same time. The Market Value Process provides agroundbreaking, practical approach to linking customer andshareholder value in a marketplace where price-cutting is king. Itdetails a twelve-step framework for determining how well customerneeds are being met, building strategies for meeting those needs, and ensuring those strategies create enough customer andshareholder value to work successfully. With new thoughts on topicssuch as teamwork and core competencies, this book defines a generalmanagement and financial approach to strategy building everyexecutive should consider.

Author: Alan S. Cleland,Albert V. Bruno
ISBN-10: 0787902756
ISBN-13: 9780787902759
Publisher: Jossey-Bass
Language: English
Published: 08/16/1996
Pages: 272
Format: Hardcover
Weight: 1.36lbs
Size: 9.56h x 7.33w x 0.96d