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In The Marketing Leader's Playbook, Joselyne Walter delivers a no-nonsense, practical guide for marketers who want to stop spinning their wheels and start leading like executives.
Drawing on her diverse background in supply chain, logistics, and marketing leadership, Walter breaks down her proven 7-step system for scaling a marketing team, optimizing operations, and earning a seat at the executive table. From fixing inefficiencies and choosing the right tech tools to deciding what to outsource, building lean teams, and tracking true business value, this book is a strategic roadmap for high-impact marketing leadership.Whether you're a team of one or managing a full department, this playbook gives you the tools to scale your team, streamline operations, and earn a seat at the executive table.
You'll learn how to:
Whether you're a solo marketer or leading a department, The Marketing Leader's Playbook will help you build the team, systems, and credibility you need to advance your career and drive business growth.
It's time to lead marketing like a business. This book shows you how.
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Take 20% off your first order
Enter the code below at checkout to get 20% off your first order