The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement (Paperback) (ISBN-13: 9780443134357)

The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar. Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that their libraries are a great choice for fulfilling information needs, recreational interests, intellectual pursuits, and more.

Author: David Baker, Patrick Lo
ISBN-10: 0443134359
ISBN-13: 9780443134357
Publisher: Chandos Publishing
Language: English
Published: 10/24/2023
Pages: 786
Format: Paperback
Weight: 2.80lbs
Size: 8.98h x 5.98w x 1.57d