The Marketing & Sales Cookbook: 12 Recipes for Attracting & Retaining Great Customers by Corder, Lloyd E.

The Marketing & Sales Cookbook: 12 Recipes for Attracting & Retaining Great Customers (Paperback) (ISBN-13: 9781463665005)

Vendor: Lloyd E. Corder
Product type: Books
Format: Paperback
$9.95
$9.95
$9.95
Subtotal: $9.95
The Marketing & Sales Cookbook: 12 Recipes for Attracting & Retaining Great Customers by Corder, Lloyd E.

The Marketing & Sales Cookbook: 12 Recipes for Attracting & Retaining Great Customers

$9.95
The Marketing & Sales Cookbook: 12 Recipes for Attracting & Retaining Great Customers by Corder, Lloyd E.

The Marketing & Sales Cookbook: 12 Recipes for Attracting & Retaining Great Customers

$9.95
Format: Paperback
Description
Description
x
No-nonsense, step-by-step guide that defines the roles, responsibilties and processes of marketing and sales. Includes 12 recipes (chapters), models and more, including Pipeline, Mix, Plans, Leads, Networking, Elevator Presentations, Proposals, Calls, Referrals, Client Relationships, Infrastructure and Appreciation. Also includes a sample strategic marketing plan. This is a great tool to help sales and marketing professional effectively communicate their function to all areas of your organization--and helps create a single system for attracting and retaining great customers.

Author: Lloyd E. Corder
ISBN-10: 1463665008
ISBN-13: 9781463665005
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 07/15/2011
Pages: 140
Format: Paperback
Weight: 0.37lbs
Size: 8.50h x 5.51w x 0.30d
By Lloyd E. Corder
By Lloyd E. Corder
x
Lloyd Corder, Ph.D., is founder and CEO of strategic marketing research firm CorCom, Inc. and teaches at Tepper School of Business at Carnegie Mellon University. He is a frequent keynote, convention and motivational speaker, and he has appeared on business-oriented radio and television programs. Corder's studies have been published in more than 500 magazines and newspapers.

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