The Marketing Strategy of the foreign Hypermarket Wal-Mart in China: Is Wal-Mart's Marketing Strategy adapted to the Chinese Market? by Gundrum, Nicola

The Marketing Strategy of the foreign Hypermarket Wal-Mart in China: Is Wal-Mart's Marketing Strategy adapted to the Chinese Market? (Paperback) (ISBN-13: 9783656300823)

Vendor: Nicola Gundrum
Product type: Books
Format: Paperback
$34.90
$34.90
$34.90
Subtotal: $34.90
The Marketing Strategy of the foreign Hypermarket Wal-Mart in China: Is Wal-Mart's Marketing Strategy adapted to the Chinese Market? by Gundrum, Nicola

The Marketing Strategy of the foreign Hypermarket Wal-Mart in China: Is Wal-Mart's Marketing Strategy adapted to the Chinese Market?

$34.90
The Marketing Strategy of the foreign Hypermarket Wal-Mart in China: Is Wal-Mart's Marketing Strategy adapted to the Chinese Market? by Gundrum, Nicola

The Marketing Strategy of the foreign Hypermarket Wal-Mart in China: Is Wal-Mart's Marketing Strategy adapted to the Chinese Market?

$34.90
Format: Paperback
Description
Description
x
Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Shanghai University, language: English, abstract: Wal-Mart entered the Chinese market and opened its first Supercenter and Sam's Club in Shenzhen in 1996. Currently, Wal-Mart operates a number of store formats in China including Supercenters, Sam's Clubs, and Neighborhood Markets. Right now Wal-Mart has 190 units in 101 cities, and created over 50,000 job opportunities across China. This gives a first impression on the rapidly expansion of Wal-Mart in China. In this assignment the Chinese market as well as Wal-Mart's marketing strategy referring to the Chinese market are analyzed.

Author: Nicola Gundrum
ISBN-10: 3656300828
ISBN-13: 9783656300823
Publisher: Grin Verlag
Language: English
Published: 11/24/2012
Pages: 20
Format: Paperback
Weight: 0.08lbs
Size: 8.27h x 5.83w x 0.05d

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