The Meaning Behind The Mask by Ogilvie, Madeleine

The Meaning Behind The Mask (Paperback) (ISBN-13: 9783639153538)

Vendor: Madeleine Ogilvie
Product type: Books
Format: Paperback
$85.32
$85.32
$85.32
Subtotal: $85.32
The Meaning Behind The Mask by Ogilvie, Madeleine

The Meaning Behind The Mask

$85.32
The Meaning Behind The Mask by Ogilvie, Madeleine

The Meaning Behind The Mask

$85.32
Format: Paperback
Description
Description
x
Ever wondered why women wear make-up? This book explores the 'sign' of visible face make-up and examines how women consume appearance in everyday life. Using a semiotic framework, it presents a novel new method for interpreting and gaining increased meaning into an everyday consumption phenomenon. It seeks to provide understanding of what the 'sign' of make-up symbolises to the female individual. Using an interpretivist approach and a methodology of phenomenology, this work explores how visible face make-up affects the way women consume appearance in everyday life; how they feel about themselves, and the role make-up plays in defining their own self-identity. The analysis provides useful insights for academics and professionals in the fields of marketing and communications, consumer research, semiotics and anyone else who may just be interested to know 'why women wear make-up'.

Author: Madeleine Ogilvie
ISBN-10: 3639153537
ISBN-13: 9783639153538
Publisher: VDM Verlag
Language: English
Published: 05/27/2009
Pages: 220
Format: Paperback
Weight: 0.72lbs
Size: 9.00h x 6.00w x 0.50d

Recently Viewed Products