The Measurement of Meaning by Osgood, Charles E.

The Measurement of Meaning (Paperback) (ISBN-13: 9780252745393)

Vendor: Charles E. Osgood
Product type: Books
Format: Paperback
$29.00
$29.00
$29.00
Subtotal: $29.00
The Measurement of Meaning by Osgood, Charles E.

The Measurement of Meaning

$29.00
The Measurement of Meaning by Osgood, Charles E.

The Measurement of Meaning

$29.00
Format: Paperback
Description
Description
x
In this pioneering study, the authors
deal with the nature and theory of meaning and present a new, objective
method for its measurement which they call the semantic differential.
This instrument is not a specific test, but rather a general technique of
measurement that can be adapted to a wide variety of problems in such areas
as clinical psychology, social psychology, linguistics, mass communications,
esthetics, and political science. The core of the book is the authors' description,
application, and evaluation of this important tool and its far-reaching
implications for empirical research.

Author: Charles E. Osgood, George J. Suci, Percy Tannenbaum
ISBN-10: 0252745396
ISBN-13: 9780252745393
Publisher: University of Illinois Press
Language: English
Published: 09/01/1967
Pages: 360
Format: Paperback
Weight: 0.98lbs
Size: 7.99h x 5.54w x 0.97d
By Charles E. Osgood
By Charles E. Osgood
x
Charles E. Osgood is professor of psychology and research professor in the Institute of Communications Research, University of Illinois. George J. Suci is associate professor in the Department of Child Development and Family Relationships, Cornell University. Percy H. Tannenbaum is professor of psychology and journalism, and director of the Mass Communications Research Center, University of Wisconsin.

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