The Measurement of Media Reputation by Zhang, Xiaoqun

The Measurement of Media Reputation (Hardcover) (ISBN-13: 9781498572996)

Vendor: Xiaoqun Zhang
Product type: Books
Format: Hardcover
$99.00
$99.00
$99.00
Subtotal: $99.00
The Measurement of Media Reputation by Zhang, Xiaoqun

The Measurement of Media Reputation

$99.00
The Measurement of Media Reputation by Zhang, Xiaoqun

The Measurement of Media Reputation

$99.00
Format: Hardcover
Description
Description
x
This book develops a three-pronged measure of media reputation, the overall evaluation of media coverage of a corporation. This new measure can also be used to assess the media reputations of other entities such as countries, states, cities, and universities.

Author: Xiaoqun Zhang
ISBN-10: 1498572995
ISBN-13: 9781498572996
Publisher: Lexington Books
Language: English
Published: 07/25/2019
Pages: 162
Format: Hardcover
Weight: 0.90lbs
Size: 9.00h x 6.00w x 0.50d
By Xiaoqun Zhang
By Xiaoqun Zhang
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Xiaoqun Zhang is assistant professor in the Department of Media Arts at University of North Texas.

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